Taste wine. Taste more wine. Buy wine. There are several good wine shops in town, and a number of famous producers have tasting rooms in the town. Many of the wine shops in town stock aged Barolos from as far back as the 1980s. The owners of wine shops typically have bottles open for tasting, and may open a specific bottle for tasting on request.
One prominent producer with a tasting room in the town is Marchesi di Barolo, Via Alba 12, Tel. 0173/564400, Fax: 0173/564444.
